Robert Meraz, CEO of iPay Solutions, partnered with a marketing vendor to handle all campaign creation and execution. The partnership generates steady inbound leads that keep his sales team busy, and Meraz says the content quality beats larger competitors like ADP and Paychex.
I am Robert Meraz. I'm the CEO of iPay Solutions here in Southern California. We're a small local payroll HR company that helps, you know, small businesses take the headache out of employee management. There was no really rhyme or reason, no marketing research. It was just, you know, me as a small business owner trying to, you know, talk to other small business owners. I came across your company and I saw what you guys were doing, and I figured, hey, if these guys will partner with me, this will take a lot off my plate as the small business owner, and it'll help me, you know, get a professional in there. You know, our— my sales guy is kind of the happiest guy in the office because we're using Guru. The inbounds are keeping him busy, uh, you know, just fielding those inbound calls from our sales funnels and from, you know, our internet traffic and just our marketing campaigns. They've kept the inbounds coming, so he doesn't even have to go out. He just sits back you know, kicks his feet up and answers the inbound calls. So that's, you know, he's the happiest person. I'm the second happiest person. You guys communicate with me, hey, this is how we've had success in the past, that this is what we've shown that's worked, and that's what we're going to use for you going forward. So that takes it off of my plate. And like I said, the only thing I really need to do is approve, you know, is approve things once you guys build them out for me. I would definitely just have, you know, I'd advise them just to sit down and talk to you and talk to your team. You know, they're going to figure out quickly like I did. But this is kind of a no-brainer, you know, in terms of what you're offering for the price. I would say, you know, definitely do your research, you know, like I did. And you're, you know, you're going to come back and find that, you know, you guys have been putting out the best content, you know, in this space for a long time. Even I would even say bigger than the big box guys. You know, I look at ADP and I look at Paychex and their social media presence and their podcast presence, and it's zero, you know, it's zero to none, you know. So You know, you got to look to who's doing it the best, and in my opinion, you guys are doing it the best, and that's why we partnered up with you guys.
