In this short dialogue, the speakers critique generic AI prompting and propose a more effective approach: instructing the model (Claude) to act as an interviewer that asks the user targeted questions before generating output. They illustrate the method by referencing Alex Hormozi’s Grand Slam/Million‑Dollar Offer formula, noting that Claude is familiar with it and can embed it into the response. By having Claude first gather specifics about the product, guarantee, and positioning, the resulting copy—whether for a website, email, or ad—becomes more compelling and tailored. The conversation emphasizes the importance of specificity, the power of proven offer frameworks, and the evolving ability of AI to conduct structured interviews to improve prompt outcomes.
Chapters
What about you? I mean, what do you have in terms of prompt success that you use to make sure you get the best results?
Yeah, I think, you know, being specific or even just, you know, I'll give you one example of something I've just toyed around with in the past. I don't even know if I can say that I've used it, but if you're trying to think about, hey, I'm working with somebody that maybe they don't have the most exciting offer or product, or maybe they do have a pretty cool one, but the way that they're presenting it on their website or in their email copy or their, ads or whatever it may be is not very compelling, right? I mean, that's— it's all in the presentation, right? And so if you start thinking about, oh, well, who has a really good formula, you know, for an offer? Well, Alex Hormozy, you know, he is great. So, um, you know, you can— and Claude, by the way, knows Alex Hormozy's Grand Slam Offer Formula. If you ask, they'll say, yes, I'm very familiar, here it is, would you like to plug it in? You know, I think getting Claude to interview you, right? Instead of just saying, I want to do this, I've noticed it's getting smarter and that sometimes it'll randomly interview me about things. But if you tell it up front, I want you to ask me questions to make sure that you have a grasp on exactly what I want, have it interview you and then give you the output, right? So, you know, if I plug in Alex Hormozy's Million Dollar Offer, I describe my product, do you have a guarantee, yes or no, interview me about it, I give it the output, and then it might be able to give me something cool at the end, which it typically does.
