The Fastest Copywriting Fix Most Businesses Ignore
In this brief monologue, a marketing agency owner (Speaker A) critiques the common mistake many businesses make on their websites: talking about themselves instead of the customer. Using payroll companies as a recurring example, he points out that statements like “we have 30 years of experience” or “great customer service” are irrelevant to visitors, who care only about how the service helps them achieve their own goals. He argues that the solution is a simple copywriting shift—reframe every claim from the customer’s perspective, using “you” language (e.g., “you will have a better experience because we have 30 years of experience”). This customer‑centric phrasing aligns with the natural self‑interest of readers and makes the website’s value proposition more compelling.
