Matt VaadiCEO at guHRoo | We help small businesses build HR growth infrastructure (People + Tech + Benefits)

The fastest way to grow your business

Name: The fastest way to grow your business
Uploaded: 2022-11-15T14:41:04+00:00
Duration: 58 s
Channel: Matt Vaadi
Description: In this brief talk, Matt Vaadi introduces the "1 1 11" formula as the quickest path to business growth. The core idea is to locate your company within…

15 Nov 2022 · 1 min

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In this brief talk, Matt Vaadi introduces the "1 1 11" formula as the quickest path to business growth. The core idea is to locate your company within the ecosystem of the platforms and services that your clients already use—where they live, shop, and consume. By mapping the inputs and outputs of the software and services your clients rely on, you identify which components are critical and which you cannot realistically replicate. You then seek to partner, integrate, co‑market, or join those platforms’ marketplaces, forming non‑competing collaborations that amplify mutual growth. Vaadi emphasizes that building such strategic, complementary partnerships is essential for scaling your business.

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So this simple equation might be the fastest way to grow your business: 1 1 11. What does that mean? Well, it means that what you need to do is find your place in the ecosystem of partners of where your clients live, buy, and eat their products and services to grow by partnering with other companies that your clients already work with. So for example, what you want to do is look at the ecosystem and say, what are the inputs and outputs of the other services and softwares that my clients use. Which of those will we never do? Now find those that are most critical to my client and try to partner and/or integrate with those platforms. Then what I can do is co-market with them. I can integrate with them, be in their marketplace, work on different ways to partner and to help each other to grow without competition. So finding those partners and growing those partnerships will be critical to your success and your growth.