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In this video, the speaker recounts Paragon's evolution from a general‑service firm to a specialist provider for the cannabis industry. The story begins in 2006 when a prospective client asked whether Paragon could serve the cannabis community. Paragon reached out to its banking partners to explore alignment, discovering that the sector was largely ignored by financial institutions. This early experience revealed a long list of systemic issues—underserved operators, fragmented state‑by‑state legalization, and complex compliance hurdles. A decade later, in 2016, Paragon’s CEOs made a strategic decision to go "all‑in" on cannabis, positioning the company as an advocate that delivers boutique payroll and compliance services tailored to the unique challenges of cannabis businesses. The speaker emphasizes that the industry’s historical marginalization makes regulatory compliance especially difficult, and Paragon aims to fill that gap by supporting dispensary owners and other operators.

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