The riches are in the niches! Three simple steps to niche down your content
In this concise video, Matt Vaadi explains a practical three‑step process for narrowing your marketing focus so you can speak directly to a highly specific audience without excluding others. First, he advises defining a sub‑niche—a more granular segment within a broader niche (e.g., professional service firms with fewer than 50 employees in Columbia, SC). Second, he recommends selecting two actual clients from that sub‑niche and treating them as the primary audience for all content, writing as if you’re speaking directly to those individuals rather than to abstract personas. Third, he suggests repurposing existing content to address these two real clients, ensuring the messaging is tailored, captivating, and attractive to the sub‑niche. The overall goal is to create highly relevant content that draws in the target market while keeping the door open for a wider audience.
