A client with two business branches was getting ignored because their cold emails were too generic. By narrowing focus and mentioning a specific CRM partnership with concrete results instead of just saying "we do software development," reply rates went up. Each business line needed its own tailored pitch.
we want to help drive results. And so strategy is a big part of what we do. So I'm thinking of one client we work with right now in particular who has kind of two very separate branches of their business, but focus is something that they've been working on a lot in each of those businesses. Kind of two businesses under the same company do two very, very different things. And they, in conjunction with us, realized like, we are way too broad here. You know, we do, let's say for example, it's software development. Okay, well, my goodness, how— that is a lot, right? And so if you're thinking about a cold email campaign, think about the difference between a cold email campaign that says, hey buddy, we do software development. Would you like some? You know, versus, hey, we're an official partner of this huge CRM that millions of people use. Here's what we've done in the past. Here's what we can do for you. Do you need staffing to do this? Right? There's a— and I'm being very broad with those examples, but which one resonates more, right?
