Matt VaadiCEO at guHRoo | We help small businesses build HR growth infrastructure (People + Tech + Benefits)

Understanding Your Employer Brand

Name: Understanding Your Employer Brand
Uploaded: 2024-10-21T18:00:24+00:00
Duration: 56 s
Channel: Matt Vaadi
Description: In this presentation excerpt, the speaker explains that an employer brand is the emotional experience of entering a company, likening it to the…

21 Oct 2024 · 1 min

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In this presentation excerpt, the speaker explains that an employer brand is the emotional experience of entering a company, likening it to the excitement of opening a brand‑new iPhone. The core of the brand is reflected in how employees behave—whether they make eye contact, welcome newcomers, and naturally share the company's message on social media—without being forced to "drink the Kool‑Aid." The speaker emphasizes that the true test of an employer brand is how employees would describe the work environment when leadership is not present, highlighting the importance of authentic, lived‑out brand values over superficial compliance.

Chapters

you have to understand what your employer brand is. How, how does it make you feel? And that's how we always, when we do presentations on employer brand, like I understand what it feels like to have an iPhone and open it up for the first time when it's brand new, it's a 16 or whatever, and be like, wow, like Apple just continues to crush it on innovation and everything. But what does it feel like to walk in the doors of a company, right? That is your employer brand. How, what are the people look like? Are they like all kind of like darting away and not looking you in the eye? Are they welcoming you in? You know, are they excited that you're there and truly exemplifying your brand without you even asking them, like sharing your post on social media? And it's not like, you know, everyone has to be like drinking the Kool-Aid. You know, I think we've all come from that sort of environment. You certainly don't need to do anything like that. But I think it's just when you're not in the room, when the owner's not in the room, how would your employees describe the work environment?