Matt VaadiCEO at guHRoo | We help small businesses build HR growth infrastructure (People + Tech + Benefits)

Want to Scale Your Sales Team? Start with Building Relationships

Name: Want to Scale Your Sales Team? Start with Building Relationships
Uploaded: 2025-09-18T15:55:27+00:00
Duration: 55 s
Channel: Matt Vaadi
Description: In this segment, Matt Vaadi explains how his company plans to grow its sales force from five to twenty representatives without relying on hiring seasoned…

18 Sept 2025 · 1 min

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In this segment, Matt Vaadi explains how his company plans to grow its sales force from five to twenty representatives without relying on hiring seasoned veterans. He outlines the creation of a training and development system and describes a live 30‑day experiment in which a brand‑new sales rep visits every one of the company’s roughly 1,000 active local clients. Following an “ADP model,” the rep knocks on doors, delivers information and small gifts, and focuses on human connection rather than immediate selling. The rep asks clients what they need, solicits referrals, and requests Google reviews, using these interactions to build relationships that can later be leveraged for scaling the team.

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Okay, how do we go from 5 salespeople to 20 salespeople? We're not gonna keep getting those experienced veterans over here. So we've now gotta create a training and development system for new people. And it's really funny that you ask that question because I'm about 30 days into a true real-life experiment. Right now we have a brand new rep who is going at every single day. And what we said is, we said, listen, we've got 1,000 active clients in this area. And we thought about the old ADP model. Here's all I want you to do. I want you to go knock on their doors, walk in there, brighten their day. Don't sell 'em anything. How are you? What do you need? Is there anything we could be doing better? But, you know, drop off some information, drop off some tchotchkes, and just let them know we're here. It's so nice to have that human connection. Ask for a referral, ask for a Google review,