Matt Vaadi explains ERG's white-label payroll and HR platform for CPAs, banks, and brokers. Small businesses want local providers but most partners lack the tech and expertise to compete. ERG bundles payroll, HR software, tax filing, and support into one invoice, letting partners handle client relationships while ERG runs the backend.
Hey guys, this is Matt from ERG Payroll and HR, and today I want to talk to you a little bit about our white label program. If you're familiar with our story, you know that we started ERG back in 2014, and every day we go head-to-head with the titans of our industry. And guess what? We win a lot of those deals. And the reason is because many small businesses would prefer to partner with a local provider or small regional provider versus one of these big national 800-pound gorillas because they'd rather get to know the people that they do business with. The challenge is that you need the right tools and technology to be able to serve people's needs because they're not going to accept less just because you're local. So that's when we started to create our own back office solutions to help better serve our clients, and we've replicated those in a white label model to help you grow your payroll company. Typically when folks come to us, they're suffering one or more of these pains. And, you know, those range from losing deals to competition based on not having the software or tools or not even offering the services at all. So for example, if you're a CPA firm and you're not offering payroll and you're losing to somebody who's a more comprehensive provider, revenue missing opportunities, we see this all the time, folks, whether they're a bank, CPA firm, healthcare broker, and they're missing out on the opportunities of offering upsell to their clients. Or maybe you're offering payroll today, but you need to offer some HR or vice versa. We also struggle. One of our biggest struggles early on with another software platform that we used for payroll was just the operational inefficiency internally. Took us so long to do everything. It wound up costing us a ton in labor costs, and then it was entirely inefficient for our clients as well. Many of our partners come to us and they struggle with an internal knowledge and know-how, whether that be around tax and how to file taxes in all the different jurisdictions, states, etc., or on the HR side, and they're looking for folks that can serve their clients' HR needs. And then of course, getting seen. We all need to get in front of the right market, the right niche for us, so that we can serve the market in a way that's effective and efficient. So these are some of the pains that we solve. I'm wondering if you're experiencing any of these today as you watch this video. Created our white label partner model with a really simple design in mind. We wanted to be one partner to help you to grow your business. So we have taken everything— the payroll and HR software, the ACH services, the tax filing— and we've combined it into one solution so that you can focus on getting new clients and providing amazing service to those clients. And here's how it works. We've got all of the technology services and providers under one roof, and we provide the tax services on top of that, the customer support to your team. We provide in-depth training, uh, so that your team can become experts on each of these solutions. Uh, but your team provides tier 1 support to your clients, and then we provide the support to your team and manage the system so that you don't have to manage all these different invoices, all these different providers on the backend. We've put all that together so that we can support you and you can grow your payroll arm of your business or your payroll company in general. So why would you focus or why would you work with us? Well, it's simple. We've got experience. We've grown an actual payroll company and we know what it takes. This isn't theory. We're not just a software provider. We've actually built our own company. You can increase your revenue because we can offer you everything on one invoice from HR technology, HR services, payroll software, tax filing, ACH, everything in one spot and without having to add so much headcount on the back end. And we also help you to limit the liability because we handle the taxes for you instead of having to bring in a third party or become an expert yourself. And so give us a call. Let's see how we can serve your white label payroll needs and help you to grow your business. Thank you so much for taking the time.
