Matt Vaadi argues that founders, not hired salespeople, should handle early sales. Like staying fit requires daily exercise, generating business needs daily sales work. Founders have the passion and product knowledge that's hard to transfer without a clear sales blueprint first.
All right, so first of all, let's address this thing head on because one of the things that most people don't want to do when they start a business is become a salesperson. It's like if somebody came to you and asked, "Matt, what's the secret? How do you stay in such good shape?" And for the record, nobody asked me that question, but the answer is almost always pretty simple, right? Well, I've got this secret formula I use to stay in great shape. No, no, no, no, no. The answer is, I eat well and I exercise every day. That's it, right? So if we're looking for sales, the first thing we have to look at is our diet and our exercise. Are we taking the actions necessary every day to get new business? Or are we hoping somebody else is going to do it for us? So let's talk more about what some of those actions can look like. But the first thing that you have to get in the mindset of is, and understand is that you as the CEO founder in the early stages are the best and only person that should be doing sales unless you have a co-founder who is focused on business development. You've got the passion, you've got the vision, you've got the knowledge and understanding of what your company does that is going to just be hard to transfer to somebody else in the early days unless you've got a sales blueprint created.
