Matt Vaadi explains that real scaling means accepting chaos. Hundreds of percent growth requires letting fires burn, unlike the safer 40% annual growth most businesses target. Most companies aren't mentally ready for that disorder.
The thing about hyperscale is there's no way to not have chaos on the ground. So if you're interested in scaling your business and that is something, and you use that word scale with its true intention, which is not 20% growth, it's not 30% growth, it's not 40% growth, we're talking hundreds of percentiles of growth, you have to be ready for chaos. As a matter of fact, it's one of the things I just remember most distinctly from Hoffman's book Blitzscaling is that, hey, if you are going to scale a business, you have to get used to letting fires burn. Earn. And for a lot of us, that is a challenging thing to do. You own a small business that is growing at a healthy rate. A 40% is a target growth clip for us. That is a healthy growth clip that will have you doubling every 2 years, but that's not scale.
