A payroll business owner explains why he stays focused on trucking instead of chasing bigger markets. Expanding would mean competing with QuickBooks and national providers where he can't win. He says an expert in everything is an expert in nothing.
Well, you kind of touched on a big one, which is the shiny object idea. It kind of keeps us in our lane, which is handy. Because I don't— you know, for me, it would be tough. I've got an insurance agency, local car insurance agency right next door to me, share a wall with them. It would be hard for me to compete with all of the other payroll options. To get their business. Um, the, the unique selling proposition, or however you want to say it, why someone should do business with us is a lot harder to explain versus, you know, when I'm selling to the insurance agency against the big national players and QuickBooks and the IPPA members. We've got like 4 in Grand Rapids where I am, you know, and all the other people and their CPA or whoever. It's just, it's a lot harder sale for me than it is to just be like, look, our lane is trucking. And so, you know, we're just, yeah, that keeps us, you can't be an expert in everything. You know, that's really the thing. Anybody who's an expert in everything is an expert in nothing. Right. So not to be harsh about it, but that's, that's kind of what it is. We were, we were talking before we went on about PEOs. And that you guys have a PEO. And I'm like, yeah, you can have it. Uh, because that's— it's not our lane. Our lane is trucking. And so the advantage of being in our niche is that we know what we do and we know what we're good at, and we're not gonna try and venture out of that until we've sold all the trucking companies, and that's never gonna happen. So, you know, that's— yeah, we're not, we're not looking at, at— yeah, it keeps us focused, I guess, is
