Matteo Tittarelli calls the best growth professionals "effective craziness": creativity plus scientific rigor. They work like social engineers, predicting cultural shifts multiple steps ahead, not just one.
This brings me then, you know, like, I think like shifts the conversation towards like a bit of the effective craziness framework that you recently talked about and which from my understanding is basically creativity plus scientific rigor, you know, like boiled down to two components. Again, you've said that this is a rare combination, but you know, like based on what we just talked about. You know, is then, are then the, the best and most modern GTM engineer or growth talent, isn't that, that now more closer to a social engineer than an actual growth engineer, considering like the ability to forecast the societal change in, in multiple, like a few leaps forward, not just the next leap, but probably like two leaps.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
