In this video, Matthew Gillogly, Chief Maverick of Maverick's Profit System, recounts his experience at the ASIT/OSIT conference in Las Vegas and shares the three most frequently asked questions orthopedic surgeons raise when considering adding cash‑based orthobiologic services to their primarily insurance‑based practices. Surgeons typically claim their patient base is older, on Medicare, or financially constrained, assuming patients won’t pay out‑of‑pocket. Gillogly counters these beliefs with data: patients aged 60+ spend four times more on orthobiologics than younger cohorts, and those 70+ spend four times more than those 60‑69. He highlights the broader reality that even insured Americans face high out‑of‑pocket costs (average $16,500 in 2025), undermining the myth that patients only want insurance coverage. He advises a systematic approach—make the orthobiologic offer to every patient, use pre‑visit educational videos (7‑9 minutes), and employ discovery calls. Pricing psychology is emphasized: higher procedure prices ($1,500‑$2,900) increase patient confidence in efficacy. Gillogly cites multiple success stories from rural (upstate NY, Wichita Falls TX) to metropolitan practices charging $10‑20k per procedure and generating $200‑$300k monthly. He concludes with a call to action for a free 30‑minute discovery call that provides a three‑part action plan to transition to cash services.
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Well, I'm back. I'm back from ASIT in Las Vegas. Just got back in about a day and a half ago, and I want to share with you the top 3 questions that we got asked in the booth by orthopedic surgeons during ASIT. Now, we attend a lot of events. We talk to a lot of folks in pain management, orthopedic surgeons, And the 2 big questions, or the 3, there's 3 big questions that we get asked every single time. In fact, we get asked these questions every single time that Christine and I, who's one of our ambassadors that travel, travels around with me to, to do these events, we almost kind of laugh because we know exactly what they are. So I thought I'd make a video to tell you what those questions are and give you the answers. Before I do that, I just want to let you know that if you want to take advantage of a discovery call, A 3-part action plan call with Christine to determine how to add in cash services to your practice, your insurance-based practice. You'll see a link below here that you can go ahead and join and sign up for that. And it's a fantastic 30 minutes. You're gonna have a great roadmap for you to be able to grow that practice. There's no charge for it. It's absolutely free. Check it out on that page. Okay, so let's talk about the 3 questions that we were asked the most in the booth at OSIT. And the question usually goes, the process usually goes something like this, and it goes something like, Matt, My situation is a little bit different. This is how it always starts. Now, in use, what usually happens is we usually get, well, I'm in a rural market and my people don't have a lot of money. Usually it's something about the patient base, right? So they always say, they want to say, my mark, my situation's a little bit different. My patient base is different than probably your successful clients. Now, mind you, by the way, we have testimonials right there from Dr. Mark Pietropoli, who's in Skinny Atlas, New York, which is upstate New York, a very rural community who who's charging $15,000 to $20,000 per procedure and getting it. We have people like Dr. Joshua Schachter who's doing the same thing, $15,000 to $20,000, and he's in Wichita Falls, Texas. Hey, I'm Matthew Gillogly and I'm a Maverick. Well, what is a Maverick? A Maverick goes against the grain. We find our own way. And if you're sick and tired of being pushed around by the insurance companies, come join us. We'll show you the way out and you'll love medicine again. We have clients in big major metropolitan markets that are doing this. So, you know, it's so funny to me that we have these testimonials and, and everything, and yet they all want to think that their situation is different. But so usually starts with, my patient is older. Okay. Or on Medicare, they want everything covered by insurance. And they tell me that $900 out of pocket is too much. So, Matt, How are you going to help me solve that problem? I'm going to tell you right now. Here's how you solve the problem. So what's really fascinating to me is that we work with doctors all over the US, Canada. We have international doctors as well that we work with. And what we do is that we will actually look at their sales. We'll actually look at their client base. We'll take a look at their database of clients. We don't look at their, their medically protected information, but we'll look at their date of birth. We'll look at their address. Really what we like to look at is Their date of birth. And what we know is that we know that the best buyers of orthobiologics procedures are patients that are 60 plus. They will spend 4 times more than a patient who is 55 and below. Now there's kind of a squishy area in there between 55 and 60, but just basically think about it this way. If they're 60 plus, 60 to 70, they will pay 4 times more than the client base that is 59 and below. Okay. Now here's what's really fascinating. Your client base that is 70 plus will spend 4x more than your patient base that is 60 to 69. Now, how in the world can that be? Well, I'm going to answer that question for you in just a minute. Okay. So then the next thing we get is my patients are on Medicare or they're Medicare, Medicaid, right? Doesn't, you know, kind of, there's a little bit of both in that, right? Well, and they want everything covered by insurance. That's not actually what your patient is saying. What your patient is saying is it's not that they want everything covered by insurance, it's that they have this false belief that only things are covered by insurance. Now, here's an interesting statistic that the US government just came out with. 60% of Americans have what is considered a quality healthcare plan. This includes people that are on Medicare. Okay, people that are 60 plus, the average out-of-pocket after premiums for the US, for American family with a quality healthcare plan in 2025 will be $16,500. I want you to think about this. Recently, my wife has had some medical issues and she had to get an MRI. Well, she has great healthcare, right? She works for a very large advertising agency. She has phenomenal healthcare. And the out-of-pocket expense for the MRI was $1,500. She was gonna have a procedure done. The out-of-pocket expense for her was $2,200. This goes on over and over and over again. And this is what doctors don't realize. You're in your cocoon and you don't realize that as bad as you have it with insurance, the American public has it just as bad, if not worse. What's happening in, in insurance in the world today, in the US today, is premiums are going up. Coverages are going down and profits are skyrocketing for the insurance companies. I mean, they made $16+ billion last year, and I think that number's a little bit low. But again, there is this false belief, this limiting belief that your patients over the age of 60 won't spend any money with you. And that's just not true. They will, they will spend money. And we know this because we see this time and time again. Okay? So what do you do about this? How do you solve This problem? Well, it's really simple. It's how you present what you can do to the patient and the outcome. The patient wants another option other than insurance. They want another option. They're sick and tired of going to the doctor and saying, okay, great, you're gonna need to schedule an appointment to come back for an ultrasound. Okay, great, you're gonna need to schedule an appointment to go get an MRI. Okay, great, you're gonna need to go do this, this, and this, or try some PT. They're sick and tired of it. My mother-in-law is 80-plus years old, late 80s, and this just happened to us. My wife is the primary caregiver. She has to drive her around. They— she had a quote-unquote heart issue and just some arrhythmia, no big deal. And basically, they— my wife had to take a 30-minute drive to go pick up her mother, drive another 20 minutes south to go to the doctor's office, wait in the waiting room for another 30 minutes to see the doctor, and the doctor say, The cardiologist say, well, we need to schedule an ultrasound, come back in 2 weeks. She took 3 and a half hours out of her schedule. Okay. What my wife would really rather have, and what my mother-in-law would really have— rather have, is they'd rather have just a solution that solves it all at that time. This is what your patients want. They don't want to be nickeled and dimed. They don't want to— their time is valuable. They don't know how much more time they have on this earth. They don't want to be taking all this time going from appointment to appointment, knowing full well that none of this is going to work. Okay. So when they say they want everything covered by insurance, it's not that they want everything covered by insurance. What they're really saying, you telling you what they really want is they want a solution. They are sick and tired of dealing with do this and wait, do this and wait, do this and wait. And so if you have a system, our system that we teach here at Mavericks about how to present this to your patient base, You actually create an environment where they have to say yes. Now, how do we do that? Well, first and foremost, you make the offer for orthobiologics to every single patient who comes in the door. I don't care if you've made that offer to them before. Okay? That's the first thing. The second thing is, and I'll do another video on this, we have a webinar coming up on this that I'm gonna share with you all. Here's the other thing. You ready for this? If you charge only $750 for your orthobiologics procedure, your patient doesn't believe you that it's going to work. If you charge $1,500 or $2,500 or $2,900, they will actually start to believe that it'll work. And it will work, right? We have 12,000+ studies that show that this stuff works. It's not a question of whether or not there's any efficacy to this. I mean, there's abundance of data, and not even talking about what's in Data Biologics, but you go to go to PubMed and you can look at— there's over 12,000 studies that show this works, provided you're doing the right dose. So 5 billion doses. I'm not going to get into the science of all of that. We'll do another call about that at some time. I'll bring on Donny or Ariana or something like that to talk about this. But this is the beauty of this, right? Like, people— your patient is sick and tired of being jacked around, just like you are. They're so sick and tired of being jacked around by the insurance companies. They want a solution, and they want a solution that's a one-stop solution. That they know is going to work. Okay? It's not an issue that they don't want to spend $750. It's not an issue that they don't— they want covered by insurance. What they want is they want to know that it's going to work. So how do we let them know that it's going to work? Well, first, what you do is when they come into the office, and this is one of the trainings that we provide, is we show them, you provide a video, a 9— 7 to 9 minute video that explains before you even walk in the door, the opportunity that is in In front of you and why orthobiologics is fantastic. This cuts down on the time that you've just spent with the patient because if you're running an insurance practice and you only have 15 minutes per patient, you're like, well, how in the world am I going to be able to spend time doing this? Well, what you do is you use video. That video then shows people the opportunity. Then when you walk in the door, they want to talk to you about it. They're very interested in it. This is a foolproof method that we've used over and over again at Kaho's facilities. Don't worry about making the video and how to do all of that. That's not the point. The point is, I want you to understand there is a limiting belief that you have. You believe that your patients won't pay. And I can guarantee you they will. I know this because we've been doing this in the orthobiologic space since 2018 and our bone practices since 2014. And we've always been able to get patients to pay more. My clients, on average, are charging $10,000 for an orthobiologics procedure. $10,000. $10,000. They're doing $200,000, $300,000 a month. Over and over and over again. Okay? So again, big questions. They always say, my patients are on Medicare, they want everything covered by insurance, and they tell me that $900 is too much out of pocket. If you're sick and tired of getting taken advantage of by the insurance companies, and let's face facts, is there really any future left in insurance-based care? There's zero from what I can tell. When's the last time that they increased your reimbursement rate? When was the last time When was the last time they called you up and say, you know what, we underpaid you, I want to pay you back some more money? No, they come in and they take the money without any recourse. There is no future in it. I want to give you the opportunity so that you can treat your patients as you see fit. So take advantage of it. On this page, you'll see a link that you can sign up for, for a discovery call. A 3-part action plan is delivered to you by our team, and can't wait to work with you and help you. Look. Let's get back to treating patients. Let's get back to giving solutions at work. Let's stop the frustration that you all have. My name is Matthew Gillogly. I'm the Chief Maverick here at Maverick's Profit System, and we want to free you. So check us out. Have a great day, everybody. We'll see you. Bye.
