In this promotional video, Matthew Gillogly (self‑described as a "Maverick") outlines a high‑touch, luxury‑focused strategy to dramatically boost patient satisfaction and enable medical practices to charge premium fees. He frames patient care as an entertainment experience, urging doctors to treat patients like 7‑star hotel guests—providing upscale hotel stays, black‑SUV transportation, and other concierge services. By creating such an elevated experience, Gillogly claims practices can increase procedure fees from $750 to $7,500, attract more out‑of‑town patients, and diminish reliance on insurance companies. He promotes his book, The Anatomy of a Seven Figure Medical Practice, as a free‑with‑shipping blueprint for scaling practices using these tactics. The video’s purpose is to persuade physicians to adopt this model and to drive book sales.
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You want to learn how to improve patient satisfaction? I'm talking about like on a scale of 1 to 10, a 12. Well, listen to this. I'm going to share with you our foolproof way to make sure that you have the most amazing patient satisfaction. Now, here's the deal. What I want you to do is you have to remember that really in today's day and age, you're a little bit In the entertainment business, people want to be wowed. Think about your best 7-star experiences of places that you've gone. Think about the places that where you've gone that you expected a 7-star experience and it didn't quite measure up. So what I want you to do is I want you to look at it like that. What can you do? For some of our clients, what they've done is they actually have a lot of clients that come in from out of town and they put them up at the Marriott. Or the Ritz-Carlton or the whatever, the higher-end hotel in the marketplace, and they have a black SUV pick them up and bring them over for their procedure and take them back to the hotel. All of these things can be very easily done. Hey, I'm Matthew Gillogly and I'm a Maverick. Well, what is a Maverick? A Maverick goes against the grain. We find our own way. And if you're sick and tired of being pushed around by the insurance companies, come join us. We'll show you the way out, and you'll love medicine again. And you might think, but Matt, I'm only charging $750 for the procedure. Guess what? Now you'll be able to charge $7,500. Because when you can create an experience that is beyond just doing a procedure, and a real experience that's about the experience, That word is gonna go like wildfire across the prairies, and people are gonna want to come to you because you are taking patient satisfaction to a level that they've never seen before. So you want more great insights of how to do this, how to massively grow your practice and finally tell your insurance companies they can kiss you in the you know what on the way out the door? Get my book, The Anatomy of a Seven Figure Medical Practice. It's the exact blueprint that we use to scale our practices and our clients use to scale theirs. You can get it for free. Just follow the links that are on this page and it'll take you to a page. And all you do is pay a small amount for shipping and handling. We'll ship it out right to you and you'll get the book. This is the guide, the book for the industry. Get it now.
