Matthew Gillogly shows doctors how to ask patients one question that generates powerful testimonials: "When did it start to work?" This frames results honestly (80% better, not 100% cured) and builds credibility. Record on your phone with good lighting. Patient stories outsell any pitch.
In this video, we're going to talk to you about how to leverage your testimonials. All right, now let's talk about this. So testimonials are, to me, the most powerful tool that you can use to show your prospect that what you're doing and your skill set is phenomenal. And the most important thing is you want to use Other people to tell the story for you. Okay, so I always get asked the question: Well, Matt, how do I ask people to do a testimonial, and what do I ask them? Well, the first thing is you just ask them if they want to do a testimonial. It's really not more complicated than that. But the real thing, the real reason why people don't ask for people to do testimonials, is they don't know what the hell to ask. So I'm going to give you questions to ask. To get killer testimonials that will create a flood of new patients ready and willing and able to buy from you. All right, here we go. And by the way, before I go any further, you might wonder, how do you shoot the testimonial? Well, I have in my hand here this phone. It's an iPhone. Some of you use Androids. And what's really cool is they all have video capability. And all we do is we just record the video using our smartphone. Cell phone. That's all we do. That's how you get started. You don't need to go buy any fancy equipment. Just make sure you have some good lighting and you're close enough to hear what they're saying. Here's the question, the question that you ask your prospect, or your testimonial I should say. The question is, when did it start to work? When did it start to work? Now here's what's amazing. Here's what's amazing. Doctors always get concerned about getting video testimonials or any type of testimonials Because they believe in their head that the prospect is expecting 100% relief. Hey, I'm Matthew Gillogly, and I'm a Maverick. Well, what is a Maverick? A Maverick goes against the grain. We find our own way. And if you're sick and tired of being pushed around by the insurance companies, come join us. We'll show you the way out, and you'll love medicine again. And I can tell you to this day, my elbow is only at about 80%, but 80% is a hell of a lot better than 20%. So I don't expect my elbow to be like I was 25 again. There's limits on how much I can practice. There's limits on how much golf I can play. I have to ice it after I play. Still to this day, 9 months later, there's a little bit of tenderness and soreness still to it to this day. Okay. If I play multiple days in a row or I hit a lot of golf balls, the elbow's going to hurt. But I know structurally it's sound. We've had the MRI, we've done all that stuff, but I'm just happy with 80%. Look, at mid-50s health, 80% is better than some of my friends that are 40%, right? Like, we know what the aging process is going to be like. You know, like, if I get hair restoration, I'm not expecting to have the hair that I had, these big beautiful locks that I had when I was in my 20s. I just want to look a little bit better than I am now. Okay, that's how your prospect is going to think about it. So don't think that you have to get them to like, you know, you're making the lame walk and, you know, the blind see again. No, people just want to get back to like 70% or 80%. And actually, the more they tell that story and they tell it in that vein of, look, I'm not 100%, but I'm 80%, the more believable it's going to be. So leverage these. Don't be afraid to let other people tell the rest of the world in your community About what an amazing doctor you are. It's the highest form of a compliment that you can get, and it's the most powerful way for you to get new patients in your door who are ready, willing, and able to be fixed. And they look at you and say, Doc, I want you to fix my problem. Hey, do you want some more really great insights, tips, and tricks so that you can really leverage your testimonials to massively grow your cash practice and finally tell your insurance companies to go take a hike? Well, tell you what you do. All you do is get this book. It's called The Anatomy of a 7-Figure Medical Practice, and it's the exact blueprint that we use to scale our practices from $0 to $6.5 million in 18 months. Oh, and by the way, it's the same blueprint used by hundreds and hundreds of doctors in the US and Canada to grow their practices as well. Get the book. It's full of great insights and tools to show you how to scale your practice quickly. Just click the link below and you'll be on your way to getting the book for free.
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