In this episode of the Practice Profit System podcast, host Matthew Gillogly tackles a common objection he hears from cash‑based medical practitioners: the belief that their market, procedure, or business is uniquely different and therefore can’t benefit from his proven growth system. Gillogly argues that this mindset is a false barrier, emphasizing that the fundamentals of business never change. He outlines the three universal levers for practice growth—acquire new customers, increase revenue per existing client, and raise prices—and illustrates how these apply regardless of specialty, geography, or industry. Drawing on experience across 30 industries on five continents, he shares examples ranging from ED clinics and regenerative medicine to menopause, weight‑loss, and even non‑medical fields like finance and real‑estate. Gillogly stresses that patients buy outcomes, not procedures, and that the same desire for better health, appearance, or quality of life drives consumers worldwide. He concludes by urging listeners to abandon the “my business is different” excuse, seek coaching, and consider SR P Medical Marketing’s Business Mastery Fellowship, while also promoting his free book, The Anatomy of a 7‑Figure Medical Practice.
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Welcome to the Practice Profit System podcast. Do you own a cash-based practice? Are you looking to start one? Tired of working endless hours and still not making enough money? Want to fire your insurance company? Then you're gonna love our podcast. Each episode is full of insights and proven strategies to grow your practice to 7 figures and more, allowing you to take more time off, make more money, and no longer have to take insurance reimbursements. Plus, get a free copy of my book, The Anatomy of a 7-Figure Medical Medical Practice, where I detail my entire journey to creating my own 7-figure practice. Just go to www.srpmedicalmarketing.com/book. You just pay $7.95 in shipping and handling, and you'll also get over $1,197 in free bonuses. That's www.srpmedicalmarketing.com/book. Now, on to our show.
Hey everyone, Matt here with the Practice Profit System with another edition of our podcast. And you can tell I'm coming to you from outside the office. Sorry if the lighting's a little bit off, but I just had this conversation and I wanted to record a podcast about it. And it has to do with— here's one of the big excuses I hear from people about why they don't want to work with us is they go, but Matt, you don't understand my business, my market, my procedure, whatever, pick one, is different. And and I just want to shake my head. Like, I mean, that's like that's one of the strangest responses I ever hear is when people go, yeah, I know it's worked for you know okay Matt you had ED clinics and yeah you've worked with regenerative but you know we're doing menopause geez I've I've worked with menopause or yeah but this is a new procedure Matt and this is a new weight loss protocol and nobody understands it so you're not from Phoenix, Arizona, or you're not from Utah, or you're not from wherever, it's different here. It's not different.
I've got news for you.
It's not. You know, one of the things that's interesting about my skill set is I've worked— literally, I'm not kidding you— I have done this kind of work in 30 industries on 5 different continents. I've done it North America, South America, Europe, Asia, and Africa. Okay, and probably even done it in the Far East. I know that's technically not a continent, but I mean, I have helped people in— I've helped financial services, I've helped doctors, I've helped PAs, I've helped naturopaths, I've helped weight loss clinics, I've helped chiropractors, I've helped dentists, I've helped bankers, I've helped real estate investors. I mean, the list just goes on and on. And the reason why I'm able to cross into so many different industries very simply is the fundamentals of business Never change. There's only 3 ways for you to grow your practice, right? We talk about them all the time. You either can get more new customers, sell more to your existing client base, or raise prices. That's it. And the big mistake that people make is they actually think like their market is different. Well, I've been able to help Mark Hawaz in Canada, who has a single-payer system, be able to scale and grow a cash-based practice. I've helped people in Montana. I've helped people in New York City. I've helped people in Southern California. I've helped people in rural Utah. I've helped people in Colorado. I mean, the list just goes on and on. So if you are having this belief that your business, your market, your procedure is different, it's actually getting in the way of you being able to fix your business. And I want to help you fix your business because there's no reason for you to continue to suffer. There's no reason for your business to not explode and do fantastic. There's no reason And it has to start with this false belief that your business, your offering, your whatever is different than anything else that's out there. And when you're doing that, what you're doing is actually getting caught up in the tactics. You're not actually getting caught up in the solution because people don't buy procedures. They don't buy medicine. You know, when— because if people want medicine, you know, when people go through chemotherapy and radiation, it's a horrible run, right? I mean, it's awful. You're sick, you're tired. Da da da da da da. But why do they do it? Because they want to live. Okay. Nobody sits there and goes, "Gosh, I can't wait." Well, I shouldn't say nobody. I'm sure somebody does somewhere. I don't know. But you know, we have a guy at we have a couple at CrossFit, and she's a cancer survivor, and her husband just found out that he has cancer. And so he's going through the whole chemotherapy and radiation. And I mean, it's brutal. It's absolutely brutal. And she's a she's a nurse, so she knows what to deal with, and she's been through. breast cancer and a breast cancer survivor and all of that. But again, nobody wants to go through that, but people are willing to go through that to get the result. And what they're doing is they're really the oncologist. They're selling the end result, right?
You're gonna be—
the goal is for you to become cancer-free, to be able to continue to live, to be able to see your grandchildren and all of that. And that's what people buy. And that doesn't matter if you live in Montana. It doesn't matter if you live in Phoenix. It doesn't matter where you live. Everybody wants the same thing. Everybody wants a better life. Everybody wants an easier path to a better life. Everybody wants that. Everybody wants to be able to, you know, lose 10 pounds. Everybody wants to be able to look 5 years younger. Everybody wants to be able to make love to their partner. Everybody wants to be, you know, there's all these, all these common things, and it's our job to be able to help paint that picture of what the future is going to look like. And that's why we're so good at helping our clients, because we understand that it doesn't matter About, you know, I have clients that I've worked with in England. English people want the same things that Americans want. I've worked with clients in France. French people want the exact same thing that Americans want. And, you know, Yugoslavia and whatever that is now. I mean, again, over and over and over again. So don't get stuck in this thing that's saying, well, my business is different, my market is different, my town is different. You don't understand, Matt, you're not from here. No. All the more reason to get somebody that you can work with, that you— that can coach you, that can consult with you and help you get past these blocks so that you can have an amazing, amazing business. Because what do you really want? I mean, do you really want to continue to struggle? I mean, I guess no. What you probably really want, when I talk with doctors, is they finally want to make the money and they want to be able to get the respect and they want to be able to treat their patients as the way that they've always wanted to treat them. They finally want to be able to stop struggling. They finally want to be able to take time off. That's what you want. Reach out to us here at SRP Medical Marketing. If you want to scale and grow your practice, you want to do it based on the pure fundamentals, check us out. We have our program, the Business Mastery Fellowship. That's at srpmedicalmarketing.com/fellowship. Check it out. All right. Have a great day, everybody. See ya. Bye.
Thank you so much for listening. If you liked this episode, take a moment and share it. share it with your fellow medical professionals, or post a positive comment and rate it on wherever you just listened. Now don't forget, you can get a copy of my book, The Anatomy of a 7-Figure Medical Practice, for free. Just pay $7.95 in shipping and handling, plus you'll get over $1,197 in free bonus material. Simply go to srpmedicalmarketing.com/book. That's srpmedicalmarketing.com/book. Thank you so much, and we'll see you next time.
