Matthew GilloglyCEO & Founder, Mavrix Profit System · “I help doctors remember why they became healers — and build a practice that finally proves them right.”

How Can Doctors Best Serve Patients?

24 May 2024 · 1 min

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In this brief coaching monologue, the speaker urges physicians to abandon any sales-oriented language when interacting with patients. Instead, doctors should view their role as threefold: (1) advising patients about their medical condition, (2) guiding them toward the best course of action, and (3) recommending a specific treatment plan along with its cost. The speaker stresses that the term "selling" should never be used, and that clear, transparent communication about costs is part of the recommendation step. This framework is presented as the sole purpose of the doctor‑patient conversation about treatment options.

Chapters

So here's the rule that we have. Doctors don't sell. They advise, they guide, and they recommend. Advise, they guide, and they recommend. You're advising them in their condition, you guide them in the direction that you think is gonna be best for them, and you recommend a course of action and the cost associated with that. That's it. That's all you're doing when you're asking, when you're walking them through the process. Don't even call it selling. I don't even tell my doctors, don't call it. I tell 'em, I'm sorry, don't talk about selling. Don't even use that language. We just want to be able to advise, guide, and recommend.