Matthew GilloglyCEO & Founder, Mavrix Profit System · “I help doctors remember why they became healers — and build a practice that finally proves them right.”

How Do You Market Your Medical Practice?

10 Jan 2024 · 1 min

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In this segment, the speaker outlines a two‑step marketing strategy for medical practices. First, he advises clinicians to focus on their current patient base, using in‑office conversations, email, text, or direct mail to promote services. Second, he recommends a proprietary email campaign to the entire patient database, claiming that for every 1,000 contacts the approach generates 15‑20 appointment inquiries, with roughly 30% of those converting into treatment plans. The advice is presented as a practical, results‑driven framework for building a steady flow of new business from existing relationships.

Chapters

So the first place that I always want our clients to start with marketing is I want them to start marketing to their existing client base. One, you can email them, you can text them, you can do direct mail, or the easiest thing to do is to talk to them when they're in your office. The second thing you do is you then email to your list, and we have a proprietary way that we email to the list that for every 1,000 names that you have of patients on your database, you'll get somewhere between 15 to 20 appointments of people that are interested in that particular thing, and you should probably convert 30% of those into some kind of treatment plan. plan.