Matthew Gillogly advises clinicians to offer orthobiologic treatments to every patient, using price points of $1,500–$2,900 to boost perceived efficacy. He claims 12,000+ studies support the treatments and frames the pitch as a standard part of patient care.
If you have a system, our system that we teach here at Mavericks, about how to present this to your patient base, you actually create an environment where they have to say yes. Now, how do we do that? Well, first and foremost, you make the offer for orthobiologics to every single patient who comes in the door. Here's the other thing. If you charge only $750 for your orthobiologics procedure, your patient doesn't believe you that it's gonna work. If you charge $1,500 or $2,500 or $2,900, they will actually start to believe that it'll work. And it will work, right? We have 12,000+ studies that show that this stuff works. It's not a question of whether or not there's any efficacy to this. I mean, there's abundance of data.
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