How Is Business a Science?
15 Jan 2025 · 1 min
0:34
Matthew Gillogly argues business works like science: form a hypothesis, run an experiment, measure the results. He says the math always wins, and the only metric that matters is sales.
Matthew Gillogly argues business works like science: form a hypothesis, run an experiment, measure the results. He says the math always wins, and the only metric that matters is sales.
Now, business, like medicine, begins on a question or a theory, right? There is always a question of, why is this the case? Or what happens if we change this? Will that improve the outcome? Well, we do the exact same thing in business. Everything that we do is incredibly scientific, okay? And we have a basic saying in my world, and that is, the math always wins, right? So the math for us, the way that we determine whether or not we are getting the outcome that we want is based on sales, okay? So business is incredibly scientific.
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