Matthew GilloglyCEO & Founder, Mavrix Profit System · “I help doctors remember why they became healers — and build a practice that finally proves them right.”

How To Have a Pricing Discussion?

18 Nov 2024 · 0 min

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This content was created by Matthew Gillogly. This content was uploaded by Matthew Gillogly. This is a YouTube video titled "How To Have a Pricing Discussion?" (an episode of the Practice Profit System) created on 2024-11-18. The excerpt is a short presentation/teaching segment delivered by the host identifying himself as “Matt,” covering sales/pricing strategy—specifically when and how to mention price on calls and the idea that asking price can mean losing control of the conversation.

Hey everybody, it is Matt and welcome to the Practice Profit System. So on today's episode, we're going to talk about the concept of price. And when I talk about price, what I mean specifically is when do you mention price? How do we handle this? Well, first and foremost, we have to understand what this lead is. If you get people that are asking about price, you've actually lost control of the call. You completely set— switch the whole concept to them and completely flip it around. So there you go.