Matthew GilloglyCEO & Founder, Mavrix Profit System · “I help doctors remember why they became healers — and build a practice that finally proves them right.”

How To Make Your Marketing Work

11 Nov 2023 · 0 min

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0:22

In this segment, the presenter outlines a sales and marketing framework that emphasizes moving prospects through temperature stages—ice cold, warm, lukewarm, and hot—to build relationships. He stresses that people purchase from those they know, like, and trust, and highlights that marketing to an existing list of clients or patients is the most efficient way to significantly expand a practice.

So what you have to do in order to make your sales work, your whole process work so that people will buy from you, is you have to move them from ice cold to warm to lukewarm to hot. Remember, everybody buys from somebody that they know, like, and trust. By the way, it's one of the reasons why marketing to your existing list of clients and patients is the easiest way for you to massively grow your practice.