In this solo presentation, Matthew Gillogly explains why many medical practices fail at marketing: they target prospects at the top of the funnel without considering the patient’s immediate mindset. He outlines a three‑stage funnel—top (initial awareness), middle (information consumption), and bottom (ready to commit)—and stresses the need to move patients through each stage. Gillogly emphasizes understanding what a prospect is thinking at the moment of search (e.g., a skinned knee vs. a chronic condition) and building repeated brand exposure through content. He then breaks down the optimal mix of content versus paid advertising for three service categories: regenerative medicine (≈70% content, 30% paid), anti‑aging/longevity (≈60‑65% content, 35‑40% paid), and weight‑loss (≈50/50). The talk concludes with a promotional call‑to‑action for a free physical copy of his book, “The Anatomy of a 7‑Figure Medical Practice,” and an invitation to join his “maverick” community that aims to free doctors from insurance‑driven models.
Chapters
The reason why your marketing doesn't work for your medical practice is you are reaching people at the top of the funnel. You have to understand what are they thinking about in the moment. If it's just a skinned knee, they're really not thinking about fixing the problem. They just want a bandaid. So how do you market your medical practice? The reason why your marketing doesn't work for your medical practice is you are reaching people at the top of the funnel. And if you think about it, in your business, there is top of funnel, there is middle of funnel, and there's bottom of funnel. Your top of funnel people are just people that are just starting to engage with you. Middle of funnel people are people who are just starting to consume information. Bottom of funnel people who are— these are the ones that are ready to make a commitment. You have to spend your time and your energy taking people from top of the funnel to middle of funnel to bottom of the funnel. And in order for to do that, you have to understand a couple of things. Hey, I'm Matthew Gillogly, and I'm a maverick. Well, what is a maverick? A maverick goes against the grain. We find our own way. And if you're sick and tired of being pushed around by the insurance companies, come join us. We'll show you the way out, and you'll love medicine again. You have to understand what are they thinking about in the moment. Okay? In that moment when they are searching for a solution, what are they thinking about? If they're really, if it's just a skinned knee, they're really not thinking about fixing the problem. They just want a bandaid. We build a lot of information out. We have all of our clients build a lot of information out into the marketplace so that, guess what? So that when the issue happens, they've already seen us a couple of times and they know it's time to come to us. So how do you market your medical practice? Well, I'm not the greatest fan of paid advertising with Regards to Regenerative. Now, it works in weight loss, it works in hormone replacement therapy, it works in menopause better. When we work with clients in all these areas, in the world of Regenerative, works a little bit better if you're doing more content. It's— you have to be more content heavy if you are in anti-aging longevity, content heavier. Okay, Regen is probably like 70% content, 30% paid. Longevity is probably 60% content, maybe 40% paid, or 65% content, 35% paid. Weight loss is more of a 50/50 component. Okay? So the whole key is, is you've gotta understand the key fundamentals, the scientific fundamentals to market your medical practice. All right? You wanna find out more? Why don't you get a copy of my book, The Anatomy of a 7-Figure Medical Practice? On this page, you will see a link where you can activate it. We'll send it to you for free, actual physical copy of the book. All you have to do is just request it. Check it out. In there, we go into these topics more and more, and we have a lot of great free resources for you. So check it out. All right. This is Matt. Thanks for listening to the Practice Profit System. I love being your guide in this journey. Reach out to us. Let us know how we can help you. We want to help you get rid of insurance. That's our goal. Have a great day, everybody. We'll see ya.
