One Offer Makes $221,000 Per Month. Discover The Secret

Welcome to the Practice Profit System podcast. Do you own a cash-based practice? Are you looking to start one? Tired of working endless hours and still not making enough money? Want to fire your insurance company? Then you're gonna love our podcast. Each episode is full of insights and proven strategies to grow your practice to 7 figures and more, allowing you to take more time off, make more money, and no longer have to take insurance reimbursements. Plus, get a free copy of my book, The Anatomy of a 7-Figure Medical Medical Practice, where I detail my entire journey to creating my own 7-figure practice. Just go to www.srpmedicalmarketing.com/book. You just pay $7.95 in shipping and handling, and you'll also get over $1,197 in free bonuses. That's www.srpmedicalmarketing.com/book. Now on to our show.

Hey everybody, it's Matt, and welcome to the Practice Profit System, where today we're going to talk about how one practice makes $221,000 a month offering one procedure. That's next, but before we go any further, I want to make sure that you know about our upcoming offer on Business Mastery Fellowship. This is where our— really our premier program, or is our premier program, for helping doctors break the chains of insurance-based care, be able to serve their patients the way they want, and get paid what they deserve. Even if you have an existing practice and you've made the leap, but you're not making the kind of money that you want, if you are not making at least 7 figures a year in your non-insurance practice, then you need to be a part of Business Mastery Fellowship. And that's exactly what we're gonna do, is we're gonna teach you the basic fundamentals of growing and running a successful practice, not just from a marketing standpoint, but also from converting, how to generate the perfect offer, how to sell at prices significantly higher than your competitors in the marketplace. So take advantage of this. Now you can't sign up just yet, I don't believe, at the time of this recording, but all you have to do is go to srpmedicalmarketing.com/bmf, as in Boy Mary Frank. Okay, that's BMF, stands for Business Mastery Fellowship. This is our premier program. If you can get on the early launch notice, you will actually be given early opportunity to sign up and you'll be given bonuses that nobody else has or can get access to. Simply because you're part of the early launch. So get in that list. If you go to the page and you'll see that it's not available just yet, make sure you sign up for their early launch notification. And we'll be starting Business Mastery Fellowship after Labor Day. Date has not just yet been determined yet, but we're going to start a 12-week training run right after Labor Day so that you can get this going. And if you're listening to this after Labor Day and you want to get started, still reach out to us because we have lots of people that join As it's going along, uh, because they find out a little bit late. But take advantage of this. This is about you being able to make at least 7 figures a year in gross revenue in your practice. Pay yourself a quarter million dollars a year and take a month off every single year. So check it out. Now let's talk about making $221,000 a month with one specific offer. If you were a longtime listener to this podcast, you know that one of our core fundamentals, actually the baseline fundamental of our model, the stairway system.

Mm-hmm.

Is what we call a beachhead. Now, the beachhead is a military term when you're invading a country, if you will. Like when I always use the example of Normandy, we used all of our efforts to build a beachhead in northern France and the beaches of Normandy so we could pump all of our men and material and forces into the European continent to defeat Nazi Germany. Well, this is a long-held military concept, and the basic concept is most people spread themselves way too thin. What they do is they try to go after too many different fronts And I will tell you the reason why this is the baseline fundamental is I believe it's the most important thing that you have to learn how to do in your practice, and that is to create one, one offer for one market using one message. So sometimes this can take you a little bit of time to figure out. It's not just as simple as saying we're going to be doing ED, and but what you really have to do is figure out what is going to make that work. And when we create this power of ones It makes everything a lot easier, right? Your, your staff doesn't have to know as much. It's a lot more simple. It's a lot more streamlined. And quite frankly, it allows you to take a lot of time off. So we have a client in upstate New York. Uh, actually I have clients all over the US and Canada that do this, but once we figure this out, their business goes like this. And the key to this is a couple of things. One, everybody knows their role each and every single day, right? So there's not really any guess of like, wait, how? We've never done one of these procedures before. You know, how do we do this? So for example, with our client in upstate New York, in their case, what they do is they offer laser lipo, and their whole thing is lose 2 inches around your waist. Okay, that's it. It's that one offer. They do $221,000 of that each and every single month, and their business is literally boring, right? Like, we joke about it. The owner hasn't been into the practice in like— he goes in like maybe once a month. He has an entire team that runs this. He doesn't have to be there. So the second— so that's the first big idea. The second big idea is it creates a rhythm to the business. Now, the beautiful part of this is the owner will jump in and do monthly meetings with the team, and he might jump on a weekly meeting or something like that, but there's a very specific rhythm to the business. And this is all they offer. They haven't offered anything else beyond just doing one specific thing. They don't even have a secondary offer just yet. But they're able to charge premium prices for it, and they are known in their market of this is the place you go to. And they just create a rhythm to the business. There's a rhythm every single day for the team. They know their steps, they know their processes, they know which days are procedure days, they know which days are new patient acquisition days. It creates a really simple, consistent, low-stress rhythm. And then the other big idea is they rinse and repeat it. Now, when you put all of your effort and energy into creating a beachhead offer that converts, then you have to realize very simply you have to follow the basic concept that I tell all of my docs and all of my owners, and that is DFWI. And what that stands for is don't F with it. Okay, now I'm keeping it clean because I will actually use the F-bomb, but DFWI. WI. Don't F with it.

Don't fuck with it. Okay?

Or you might say DSWI. Don't screw with it. Because your— our human nature is that we want to create complexity. And the reality is, is there is simplicity. Simplicity is the key. But there's a lot of effort. There can be some effort and some work, I should say, to get to a simplicity level in creating that offer. Once you create a very simple front-end offer that converts, you replicate it in as many places as you possibly can. So this is the key. This is the key to making this stuff work. There's a reason why the beachhead offer on the bottom end is the key to all of this. Okay, I'm going to give you these, these big ideas. There's the power of one. Okay, the second is it creates a rhythm to the business. And the third thing is, is you rinse and repeat as often and as many times as you possibly can. And the bonus idea is once you put all this energy and effort into creating the front end Don't f with it. Don't start changing out offers. Don't start saying creating a complexity. Just leave this alone. Now you can add some things behind it, or you can test against it, but you don't want to keep screwing with it. All right. So do you want to make an extra $200,000+ a month? How about not showing up? Well, then join us for Business Mastery Fellowship. Go to srpmedicalmarketing.com/bmf. That is where you can get signed up for pre-opening bonuses and learn a little bit more about the program. This is gonna be starting after Labor Day. This is our premier program, and we look forward to helping you break the chains of insurance-based care, get paid what you deserve, and treat your patients the way you want to be— you want to treat them. But most importantly, take as much time off as you want. So check it out. All right, so thank you so much for listening, and we will talk to you soon. Have a great day, everybody.

Thank you. Thank you so much for listening. If you liked this episode, take a moment and share it with your fellow medical professionals or post a positive comment and rate it on wherever you just listened. Now, don't forget, you can get a copy of my book, The Anatomy of a 7-Figure Medical Practice, for free. Just pay $7.95 in shipping and handling. Plus, you'll get over $1,197 in free bonus material. Simply go to srpmedicalmarketing.com/book. That's srpmedicalmarketing.com/book. Thank you so much for listening. Thank you so much, and we'll see you next week.

Bye.