This content was created by Matthew Gillogly. This content was uploaded by Matthew Gillogly. This is a YouTube video titled "Reasons Why Your Medical Marketing Didn't Work" (posted 2024-07-05). It features a single speaker identifying himself as Matt presenting a marketing/sales talk aimed at doctors and medical practices. He critiques Facebook advertising as "ice cold" or "Eskimo marketing," explains the need to warm prospects from cold to hot, emphasizes marketing to existing patient lists, and promotes a free book called "The Anatomy of a 7-Figure Medical Practice" offering guidance on moving from insurance-based to cash-based care. The tone is promotional and instructional, offering free resources and a call-to-action link.
Chapters
Hi, I'm Matt, and I help doctors just like you get free from insurance in 12 months. Now, let's talk a little bit more about why your marketing hasn't worked in the past, and here's why. If you are marketing on Facebook, and I, I use Facebook as an example because I find that most of my clients have done this, but Facebook, the reason why Facebook is so hard to make work is it's what we call Eskimo marketing. It's ice cold. Okay? They have zero relationship with you. They don't know who you are. They don't know anything about you. Basically, you interrupted them with an ad that said that you could make their knee pain go away or get them better sex or help them sleep through the night or get rid of their hot flashes. And so while they're on their phone doing this, watching whatever show they're watching, Breaking Bad or whatever they're watching, or the reruns of The Sopranos for the 48th time, or they're watching a football game. When they're scrolling through while they're half thinking about it, they say they want more information and Facebook autofills that information. And so they're really ice cold. They really aren't all that interested. And so what you have to do in order to make your sales work, your whole process work so that people will buy from you Is you have to move them from ice cold to warm to lukewarm to hot. And so how do you do that? Well, you do this a couple of different ways. Remember, everybody buys from somebody that they know, like, and trust. By the way, it's one of the reasons why marketing to your existing list of clients and patients is the easiest way for you to massively grow your practice. And we'll talk more about that in the future. Everybody wants to know what's next. Well, I'm gonna give you some more free resources, and the best thing is go get my book, The Anatomy of a 7-Figure Medical Practice. It is the definitive guide on how to escape insurance-based care and move to cash-based care. You can order the book for free. So get the book right now, click the link below, and let's get you out of insurance and making a lot more money and treating your patients as you wish.
