Matt Gillogly argues that Facebook ads for medical practices are a waste, like bad crypto. Instead, talk to existing patients about cash services, use email and direct mail to generate 15-20 appointments per 2,000 contacts, and reinvest 10% of new revenue back into marketing.
Hi, I'm Matt, and I help doctors just like you get free from insurance in 12 months. Well, you know, I get asked this question all the time about how do you market your medical practice? And the first thing I want to tell you is what you've been told on how to market your medical practice is probably wrong. Marketing is way more than just running some ads on Facebook. Here's how a traditional conversation goes with somebody when they talk to me about their marketing on Facebook or marketing their medical practice. It usually goes something like this. Their story goes, I've hired a couple of agencies, and I'm gonna put air quotes around agencies 'cause they're not real agencies, but I've hired a couple of agencies and they guaranteed me that I would get 30 leads and they run a bunch of Facebook ads. And when the leads come in, when we would call and follow them up, follow up with them, they were no good. And so I wound up spending like $5,000, $8,000, $10,000 And I don't think I got one client from it. That is a traditional way that doctors think about marketing, and marketing is much more than that. That type of marketing is like investing in the crypto market when it's starting to fall, okay? What you really want to do is you want to have a strategy when it comes to marketing. So marketing is much more robust than just doing a thing. Now, you're susceptible to the marketing comp— to that call or that marketing pitch simply because It sounds great and it sounds easy. I mean, who doesn't want easy? But I want you to think about your marketing in a multi-pronged approach. The first place that I always want our clients to start with marketing is I want them to start marketing to their existing client base. And there's a couple different ways you can do that. One, you can email them, you can text them, you can do direct mail, or the easiest thing to do is to talk to them when they're in your office for existing insurance-based care. Most of my clients They start with the last one first. We have a process that we take people through and we have some scripts and we show you how to easily introduce the new thing and how to structure your pricing and all of that because then you want to be able to get the prospect to buy, right? And a lot of times if you've tried this in the past, you go, well, my patients don't buy. The problem is, is you haven't structured the offer in a way that makes it compelling for them to buy. So the first thing is, is you're going to offer to your existing list and you're going to offer to your patients that are in the room. The second thing you do is you then email to your list and we have a proprietary way that we email to the list that for every 2,000 names that you have of patients on your database, you'll get somewhere between 15 to 20 appointments of people that are interested in that particular thing. And you should convert out of, you know, you should probably convert 30% of those into some kind of treatment plan. So then here's the next thing that's the most important, and this is where a lot of people get in trouble. I want you to take 10% of every dollar that you make from your new cash procedures, and I want you to take it right off the top, and I want you to put it in a fund for marketing. Because the next leap that has to happen with marketing is it has to be much more— I hate to use the word holistic, but it really has to come at it from a bunch of different places. Everybody wants to know what's next. Well, I'm gonna give you some more free resources, and the best thing is go get my book, The Anatomy of a 7-Figure Medical Practice. It is the definitive guide on how to escape insurance-based care and move to cash-based care. You can order the book for free, so get the book right now. Click the link below. And let's get you out of insurance and making a lot more money and treating your patients as you wish.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
