Patients resist orthobiologic treatments not because of the $750 price tag, but because they doubt it will work. Show them a 7-9 minute video before their visit explaining the benefits, and they'll arrive ready to pay. Confidence in efficacy beats cost objections every time.
It's not an issue that they don't want to spend $750. It's not an issue that they don't— they want covered by insurance. What they want is they want to know that it's going to work. So how do we let them know that it's going to work? Well, first, what you do is when they come into the office is we show them. You provide a video, a 9— 7 to 9 minute video that explains before you even walk in the door, the opportunity that is in front of you and why orthobiologics is fantastic. Then when you walk in the door, they want to talk to you about it. They're very interested in it. This is a foolproof method that we've used over and over again at countless facilities. Uh, don't worry about making the video on how to do all of that. That's not the point. The point is I want you to understand there is a limiting belief that you have. You believe that your patients won't pay. I can guarantee you they will.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
