People aged 60 to 70 spend about $4,000 a year on cash services, four times the average customer. They're mostly business owners and entrepreneurs, not executives. The question: how do you find them?
Here's something that's interesting. We have recently done an analysis on our clients' databases of who buys, who is buying these types of cash services. You ready? I want you to write this down. These are your best customers. They'll spend on average $1,000 a year. What we found is the client that is 60 to 70, they will spend 4x with you. That means that they'll spend $4,000. So then the question is, How do you find them? Well, and who are they? Well, they're not really who you think they are. They're not executives. They're actually, believe it or not, business owners, entrepreneurs.
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