In this instructional YouTube video, Matthew Gillogly explains how medical practitioners can harness patient testimonials to attract cash‑paying patients and break free from insurance‑driven practice models. He outlines a simple, low‑cost method for recording video testimonials using a smartphone, emphasizes the importance of asking a single, powerful question—“When did you know that it was the right answer or solution for your problem?”—to elicit compelling stories that mirror a prospect’s own journey. Gillogly positions himself as a “Maverick” who opposes traditional insurance constraints, urging doctors to let satisfied patients narrate their transformation, thereby creating a flood of ready‑to‑buy prospects. He concludes by promoting his free book, The Anatomy of a 7‑Figure Medical Practice, as a blueprint for scaling a practice to multi‑million‑dollar revenue.
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In this video, we're going to talk to you about how to leverage your testimonials. All right, now let's talk about this. So testimonials are, to me, the most powerful tool that you can use to show your prospect that what you're doing and your skill set is phenomenal. And the most important thing is you want to use Other people to tell the story for you. Okay, so I always get asked the question: Well, Matt, how do I ask people to do a testimonial, and what do I ask them? Well, the first thing is you just ask them if they want to do a testimonial. It's really not more complicated than that. But the real thing, the real reason why people don't ask for people to do testimonials, is they don't know what the hell to ask. So I'm going to give you questions to ask. To get killer testimonials that will create a flood of new patients ready and willing and able to buy from you. All right, here we go. And by the way, before I go any further, you might wonder, how do you shoot the testimonial? Well, I have in my hand here this phone. It's an iPhone. Some of you use Androids. And what's really cool is they all have video capability. And all we do is we just record the video using our smartphone. cell phone. That's all we do. That's how you get started. You don't need to go buy any fancy equipment. Just make sure you have some good lighting and you're close enough to hear what they're saying. Here's the question, the question that you ask your prospect, or your testimonial, I should say. The question is, when did you know that it was the right answer or the right solution for your problem? Think about it like that. When did you know— ask the patient— when did you know that you had found the right answer? Hey, I'm Matthew Gillogly, and I'm a Maverick. Well, what is a Maverick? A Maverick goes against the grain. We find our own way. And if you're sick and tired of being pushed around by the insurance companies, come join us. We'll show you the way out, and you'll love medicine again. And what they're going to do is they're going to tell you basically their customer journey, and that customer journey is going to be a lot like What your current patient or prospect is going through now. Well, I went online and I started researching this, and I found a lot of doctors, and, you know, I found this guy, or I found this solution or that solution, and I tried a sleeve, and I tried ice, and I did this and I did that. And then I stumbled along the videos from this doctor, and it felt like this doctor was talking specifically to me about my situation. Okay. So leverage these. Don't be afraid to let other people tell the rest of the world in your community about what an amazing doctor you are. It's the highest form of a compliment that you can get, and it's the most powerful way for you to get new patients in your door who are ready, willing, and able to be fixed. And they look at you and say, Doc, I want you to fix my problem. Hey, do you want some more really great insights Tips and tricks so that you can really leverage your testimonials to massively grow your cash practice and finally tell your insurance companies to go take a hike? Well, tell you what you do. All you do is get this book. It's called The Anatomy of a 7-Figure Medical Practice, and it's the exact blueprint that we use to scale our practices from $0 to $6.5 million in 18 months. Oh, and by the way, It's the same blueprint used by hundreds and hundreds of doctors in the US and Canada to grow their practices as well. Get the book. It's full of great insights and tools to show you how to scale your practice quickly. Just click the link below and you'll be on your way to getting the book for free.
