What Are The Common Marketing Mistakes In Medical Practice?

They think that in order to grow their medical practice, they need to run ads. So what do they do? They sign up and they spend a bunch of money. They have to spend money on the marketing agency. The problem is, is none of those leads convert. And there's a specific reason why those leads don't convert. It's because they suck. Now, the reason why people don't do a good job of marketing their medical practice Is they violate a couple of basic principles. And just like in medicine, you'll hear me talk about this all the time. Medicine is based on science. If we violate the science of medicine, bad things happen. In business, it's based on science. If you violate the science of business, bad things happen. So what we're gonna do is we're gonna talk about the key components to market your medical practice so that you can be successful. Okay? So let's talk about a couple of things that people violate right off the bat. They think that in order to grow their medical practice, they need to run ads. Hey, I'm Matthew Gillogly and I'm a maverick. Well, what is a maverick? A maverick goes against the grain. We find our own way. And if you're sick and tired of being pushed around by the insurance companies, come join us. We'll show you the way out and you'll love medicine again. They go out and they hire a Facebook agency. They're on Facebook. They see this thing. Or they see LinkedIn and somebody reaches out to them and they say, we can get you 30 guaranteed leads in the next 60 days. And if we don't get you the leads, you owe us nothing. They think, what do they got to lose? So what do they do? They sign up and they spend a bunch of money. They have to spend money on the marketing agency. Usually that's gonna be, the retainer's gonna be like $2,000 to $4,000 a month. They'll spend about $1,500 to maybe $2,000 a month. They'll do that for 3, 4 months. They'll get 30 leads. The problem is, is none of those leads convert. And there's a specific reason why those leads don't convert. It's cuz they suck. Okay? Those are not quality leads. There is a significant difference in the world of marketing when it comes to leads. There are low-intent leads that are medium-intent leads, and there are high-intent leads. And it takes an expert to go out and create high-intent leads. What is a high-intent lead? It is the intent that they have to buy. The problem with a lot of Facebook advertising or LinkedIn advertising is, well, the prospect has really low intent. They don't really know who you are. What we want to do is we want to get them to a place where they have very high intent. They have what I call is a bleeding neck. Most of the leads that you have have what's called a skinned knee. And what is a bleeding neck? Well, think about it. If you have a bleeding neck, how quickly are you going to go get that problem fixed? You're gonna get it fixed pretty quickly. So we want leads that have what we call the bleeding neck. So we have to get inside the mind of the prospect. All right, you wanna find out more? Why don't you get a copy of my book, The Anatomy of a 7-Figure Medical Practice? On this page, you will see a link where you can activate it. We'll send it to you for free, actual physical copy of the book. All you have to do is just request it. Check it out. In there, we go into these topics more and more, and we have a lot of great free resources for you. So check it out. All right. This is Matt. Thanks for listening to the Practice Profit System. I love being your guide in this journey. Reach out to us. Let us know how we can help you. We want to help you get rid of insurance. That's our goal. Have a great day, everybody. We'll see ya.