Matthew Gillogly explains why some leads never convert: they're low-quality. He breaks down low-, medium-, and high-intent leads, defining high-intent as someone with real intent to buy. Generating those requires expertise.
a specific reason why those leads don't convert. It's because they suck. Okay? Those are not quality leads. There is a significant difference in the world of marketing when it comes to leads. There are low-intent leads that are medium-intent leads, and there are high-intent leads. And it takes an expert to go out and create high-intent leads. What is a high-intent lead? It is the intent that they have to buy.
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