In this video, Matt addresses physicians and medical practice owners, urging them to transition from insurance‑based to cash‑based care. He proposes allocating 10% of every dollar earned from new cash procedures directly into a dedicated marketing fund. Matt frames marketing as a military‑style, multi‑channel campaign—ground, naval, and air forces—emphasizing the concept of a forced multiplier where attacking from many angles yields exponential impact. He strongly criticizes Facebook, calling it the worst platform for medical practice marketing, and advises against relying on it alone. To support the transition, Matt promotes his free book, “The Anatomy of a 7‑Figure Medical Practice,” positioning it as a definitive guide for escaping insurance, building a cash‑based model, and increasing revenue while treating patients as desired.
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Hi, I'm Matt, and I help doctors just like you get free from insurance in 12 months. Here's the thing that's the most important, and this is where a lot of people get in trouble. I want you to take 10% of every dollar that you make from your new cash procedures, and I want you to take it right off the top, and I want you to put it in a fund for marketing, because the next leap that has to happen with marketing Is it has to be much more— I hate to use the word holistic, but it really has to come at it from a bunch of different places. Think about your marketing like this. Your marketing is like a military campaign. And, you know, if you want to win the battle, you need to be able to have ground troops, naval troops. You need to have air superiority. There's like 3 or 4 different things. It's a concept called forced multiplier. And in the military parlance, the more that we can attack the enemy from a number of different ways, the more the exponential impact that we have, what we're going to be able to claim that territory from the enemy. Well, your marketing is the same way. If all you're doing is running just Facebook, and I'm going to tell you right now, and I'll dive into this more, Facebook is actually the worst way for you to market your medical practice. I'm going to say that again. Facebook is the absolute worst way for you to market your medical practice. So you want to take a portion of what you make, and I want you to put it in a fund so that You can actually create a, a, a real strategy that over time will bring you patients like clockwork. Everybody wants to know what's next. Well, I'm gonna give you some more free resources, and the best thing is go get my book, The Anatomy of a 7-Figure Medical Practice. It is the definitive guide on how to escape insurance-based care and move to cash-based care. You can order the book for free. So get the book right now, click the link below, and let's get you out of insurance. and making a lot more money and treating your patients as you wish.
