Matthew Gillogly explains how to turn one video answering a prospect's question into content across YouTube, podcasts, emails, newsletters, and blogs. Use AI or hire help to scale the repurposing process across all your platforms.
Marketing really isn't that difficult. It's really about answering the question inside your prospect's head. So then how do we use this? All right, so let me give you an example of this. So what we do is we create this one bit of content and then we use it in all of those ways. And how we use it is we use it on video for social media, and everybody goes, well, which social media should I put it on? And my answer is, I don't care about Instagram, TikTok, YouTube, LinkedIn, Facebook. I don't care about any of it. I put it on all All of it. Okay, so you're going to use that one video that answers the question inside your prospect's head. The second thing you're going to do is you're going to take that video and you're going to repurpose it into things like a podcast. So then the next thing you do is you can take that and you can use AI, and you can then convert that into emails, you can convert that into newsletters, you can convert that into blogs. You can do all of this pretty simply. You don't have to know how to do it, you just have to find the who to do it for you.
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