Matthew GilloglyCEO & Founder, Mavrix Profit System · “I help doctors remember why they became healers — and build a practice that finally proves them right.”

What Makes A Good Healthcare Website?

5 Feb 2024 · 1 min

Watch on YouTube

1:00

In this short YouTube monologue, Matthew Gillogly argues that the most effective healthcare (or any business) website is built around the patient’s needs and pain points rather than the provider’s self‑promotion. He critiques common website audits that focus on SEO or visual flair, warning against using sexy or generic imagery. The core message is that visitors care only about their own health issues, so the site must convey empathy, demonstrate understanding of the patient’s problem, and position the practice as the solution. This patient‑first approach is presented as the single most important, often‑overlooked element of marketing and advertising for any business, from medical practices to bakeries.

Chapters

Let's talk about websites. Now look, you've probably rebuilt your website, I don't know what, 3 times in the last 3 years. You get these audits from people coming in saying, oh, we're gonna fix your site so it's more SEO-friendly and it loads faster and all of that stuff. Well, I'm gonna give you the simplest way to make your website rock. You ready? Make it about the patient. And if you feel like making it about you, make it about the patient. Don't make it about sexy pictures or pictures of people running or anything like that. Now think about it like this, where most people get all of their marketing wrong is they want to talk about themselves. And I'm going to tell you right now, your patient doesn't care. All they care about is their issue and their situation. So your website has to be about the patient and the pain they're feeling. And it's the number one thing that people forget when it comes to marketing and advertising in any business. I don't care if it's your practice. I don't care if it's a cake shop. I don't care what it is. They have to feel like that you understand the pain that they're in.