Matthew GilloglyCEO & Founder, Mavrix Profit System · “I help doctors remember why they became healers — and build a practice that finally proves them right.”

What To Do In Order To Make Marketing Work? Proven Tactics For Successful Marketing

12 Jul 2024 · 2 min

Watch on YouTube

2:19

In this promotional video, Matt (the speaker) addresses doctors and medical practice owners who want to transition from insurance‑based reimbursement to a cash‑based model within 12 months. He explains that cold prospects on Facebook or Google have no relationship with the practice, making a direct “sell‑now” approach ineffective for intimate medical services. To overcome this, Matt advocates a multi‑channel video marketing system: a single video is repurposed into a podcast, blog post, press release, and multiple social‑media snippets, distributing the content across every platform. This repeated exposure warms leads from cold to lukewarm, then warm, and finally hot, allowing the practice to make a stronger case for cash‑based care. He claims his clients achieve a 50 % conversion rate of patients into high‑priced services because the content does the heavy lifting. The video concludes with a call‑to‑action to obtain his free book, “The Anatomy of a 7‑Figure Medical Practice,” which promises a step‑by‑step guide to escaping insurance and building a lucrative cash‑based practice.

Chapters

Hi, I'm Matt, and I help doctors just like you get free from insurance in 12 months. Let's go back to this cold marketing thing. Somebody is on Facebook or they're on Google and they see you. They have zero relationship with you, and you're basically bringing them into the office and you're asking them, hey, let's get married. It's not going to work, right? These are very intimate transactions, meaning you're dealing with somebody's body parts, right? You're dealing with their internal organs. You're dealing with their hormone levels, right? And you're offering something that they may not be that familiar with, and it's outside of the insurance world. And the reason why they just— they'll do it in insurance is because, well, gosh, you know, it's paid for. So you have to make your case a little bit better. So what we do is I want you to warm up that lead, and you do a lot of video marketing. So video marketing, things like video marketing, a video that's then repurposed into a podcast, that's repurposed into a blog post, that's put everywhere, maybe a press release. Basically what you're watching right now, we use this 4, 5, 6 different ways and we put it on every single social channel out there. So what happens is they get to hear you, they get to listen to you. I mean, think about you, you're watching my videos and here's what we know. Is that you all listen and watch our stuff for like 4 to 6 months before you actually reach out to us. And think about it, if that's the way that you're buying and you're going about making your decision, what makes you think that your patient is any different? So we're moving you from cold to lukewarm to warm, and then eventually hot. This is why our clients convert 50% of their patients sitting in front of them into high-priced products and services. Because the video, the podcast, the social media has done all the heavy lifting. Everybody wants to know what's next. Well, I'm gonna give you some more free resources, and the best thing is go get my book, The Anatomy of a 7-Figure Medical Practice. It is the definitive guide on how to escape insurance-based care and move to cash-based care. You can order the book for free. So get the book right now, click the link below, and let's get you out of insurance and making a lot more money and treating your patients as you wish.