Matthew GilloglyCEO & Founder, Mavrix Profit System · “I help doctors remember why they became healers — and build a practice that finally proves them right.”

Why Are Multiple Platforms Crucial For Medical Practice Marketing?

12 Jan 2024 · 1 min

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0:30

In this concise marketing advisory video, the presenter urges medical practice owners to allocate a fixed portion of revenue—specifically 10% of every dollar earned from new cash procedures—directly into a dedicated marketing fund. He frames marketing as a military campaign, emphasizing the need for multiple “troops” (ground, naval, air) to achieve dominance, a concept he calls a “force multiplier.” By consistently funding and treating marketing with the same strategic rigor as a battlefield operation, practices can develop a systematic, long‑term patient‑acquisition engine that delivers new patients reliably, like clockwork.

I want you to take 10% of every dollar that you make from your new cash procedures, and I want you to take it right off the top, and I want you to put it in a fund for marketing. Your marketing is like a military campaign. If you want to win the battle, you need to be able to have ground troops, naval troops, you need to have air superiority. That's a concept called forced multiplier. Well, your marketing is the same way. You wanna take a portion of what you make, and I want you to put it in a fund so that you can actually create a real strategy that over time will bring you patients like clockwork.