Healthcare providers under insurance models can't rely on patient referrals the way they'd like. Patients ask for recommendations, but insurance plans decide which doctors are in-network. Your referrability depends on contracts, not reputation.
One of the big challenges with regards to if you are in the insurance model is it's really hard to get people to refer people to you. Now, let me explain. I mean, I get asked all the time, Matt, who should I— I have a— somebody in my family has a heart condition. Who should they go see in Charlotte? Who do you recommend for your general practitioner or family doctor? I get asked those questions all the time. But what really dictates a lot more in the industry is who's their insurance provider and who takes what. That really is what dictates in the insurance model as to whether or not you're gonna be highly referable.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
