Matthew Gillogly explains why knowing your ideal customer matters. Selling to the right customer yields 5 to 10 times more value than selling to anyone else. He uses doctors as an example of a high-value target.
There was nothing revealed as to whom the doctors were offering the services to. Because what you can sell your services to the right type of customer, the perfect type of customer, is going to be dramatically more, probably 8, 5 to 10x more than what if you were selling it to somebody who was not your perfect customer. So all of these things factor into the equation.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
