Matthew Gillogly argues that a 5-8 minute orientation video for patients pays off: it explains new services before the clinician arrives, ensures every patient gets the same message, and increases the odds they'll actually buy or use what you're offering.
Create a welcome video to explain what is going on. Now, this is, this is really one of my favorites. And the reason why this is so powerful is it creates a consistent message. You create like a 5 to 8 minute video that the patient watches before you come into the room. And that video explains this new thing that you're offering and it educates them and it creates an opportunity for them to ask you about it. Well, if they ask about it, then they're gonna be more likely to buy.
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