Matthew GilloglyCEO & Founder, Mavrix Profit System · “I help doctors remember why they became healers — and build a practice that finally proves them right.”

Why is Patient Story Telling Important?

25 Mar 2024 · 1 min

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This content was created by Matthew Gillogly. This content was uploaded by Matthew Gillogly. This is a YouTube video titled "Why is Patient Story Telling Important?" (created 2024-03-25). The excerpt is a single-speaker presentation advising clinicians/marketers on how to collect and use patient testimonials — instructing interviewers to have patients describe life before the procedure and to elicit vivid, concrete stories. The speaker gives a detailed example about an elbow injury sustained hitting a 4-iron, describing swelling, inability to sleep, and loss of everyday activities to illustrate the type of narrative to capture for testimonials.

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The most important thing is you want to use other people to tell the story for you. Okay? So you have to ask them, what was life like before the procedure? What was life like before the procedure? And you're going to get a lot of the same stuff. So don't, by the way, don't bypass this. You want every single prospect who's giving you, or every single patient who's giving you a testimonial to tell this story. And the more they can go into that story, like my story is that when did I know that it happened with my elbow? I hit a 4-iron on number 8 in the opening day tournament, and as soon as I hit it, I knew I blew my elbow out and I couldn't pick up a glass of water. My elbow grew up, blew up to the size of like 3 times its normal size. It looked like there was a baseball underneath it. I couldn't sleep. I was frustrated. I couldn't work out. I couldn't do any of the things that I like to do. Okay.