Matthew Gillogly explores why starting a business feels terrifying: you're leaving familiar work, stepping into the unknown, and facing real scarcity. He talks through the emotional weight of that shift for people thinking about taking the leap.
If you're getting ready to start a business, this is the scariest time in the world because what you're doing is you're basically turning your back on what you have been doing over the last X amount of years, and you're going into a new place and you're going into the unknown. And the problem with going into the unknown is obviously not just the unknown, but the scarcity and the fear that comes with that.
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