Video testimonials shape what prospects believe before they find negative reviews online. The speaker bought a home security system based entirely on positive feedback, cycling through options until landing on the highest-rated one. Businesses that lead with curated testimonials control the narrative early in the buyer's journey.
You have to use video testimonials from the time that people find out about you online to educate them and show them as many different things. Because if they're left to their own devices, they're gonna find all the bad information, right? Like, what do you do when you're getting ready to— my wife and I just bought a security system, right? So what did we do? Well, we thought we were gonna buy one and then we read the reviews. Oh, we're not gonna do that one. Then we found another one. That sounded okay. Then we did another one. Oh, this one's Everybody likes this one, right? This is exactly what your prospect is doing. And so you have to control the narrative, and I want you to use things like testimonials and reviews.
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