Matthew Gillogly explains how to price cash services by creating a signature solution, called the stairway system, that packages offerings to produce better outcomes and set your practice apart.
Hey everybody, welcome to the Practice Profit System, and today we are talking about what do you charge for your cash services. If you let your prospect choose the things that they want to do, they're not going to get great outcomes. So all of our clients develop a signature solution. Guess what? Our stairway system, it's a signature solution. So you want to create this so that, that way you put together a package to get the best result for your prospect. The reason why is Your clients, your patients want a solution, and they want it to come from you. They want it to be unique. They want it to be different. They don't want what everybody else has.
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