20 Jan 2023 · 5 min
Matthew AI uses Disney's attention to detail—even the trash cans match the theme—to explain why daily small gestures matter more in relationships than occasional big ones. The consistency of tiny touchpoints is what people actually remember and what builds trust.
People travel from all over the world to come to this one patch of land in Florida, and it's because of the trash cans.
Foreign.
Welcome back to the Love Life podcast. Just reminding everybody, if you haven't already, go check out the early bird tickets on the virtual retreat. If you haven't attended yet, or even if you have and you want the best deal on that Retreat, go to MH Virtual Retreat.com. the early bird tickets are only available this month. All right, let's get into it.
There's this lesson you took from Disneyland that I will never forget after having heard it. And I would be cheating everybody in my audience for not hearing this incredible impact that going to Disneyland made on you and its application in relationships and, for that matter, business. So would you finish with sharing that with them?
Yeah. I was the first time I ever came to America. I think I was about to 11, 12 years old. Parents took me to Orlando, they took me to Disney World. And. And I was blown away by the whole thing. You know, the. The scale of it and the, you know, just how much effort had been put into the whole thing. And the attractions were dazzling. I remember doing space, going on Space Mountain, and it was this thrill ride, and it was just. It was incredible. But the thing that had the most profound impact on me, which I couldn't fully articulate at the time, but has informed everything in my life ever since in my business, too, was seeing the trash cans at Disney World and how in each different part of Disney World, the trash cans were themed based on the land they were in. So the one in Indiana Jones World was this kind of. Of like tiki bamboo design. The one in space in. In Tomorrowland was this futuristic trash can and was almost an emotional experience for me to know that someone had cared so much about their vision for something that they paid attention to the detail on the trash cans. And it's never been lost on me that people travel from all over the world to go to Disney World. They could just go to Six Flags in their state. They could just go to their local theme park in China or, you know, South Africa or Australia or wherever. But people travel from all over the world to come to this one patch of land in Florida. And it's because of the trash cans, is because the story is so consistent everywhere in Disney that. And by the way, I mean, people should look this up. This is fantastic for business. There's a. The. The engineers at Disney are called imagineers, and they have 10 principles that they follow, like Mickey's kind of 10.
Yeah.
Guiding principles. And a lot of what those principles are about are consistency of story, consistency of message. And the trash cans is a wonderful example of that. That there's a consistency there. That even the story of Disney and the magic of that world isn't broken at the trash can level. And why that's so important is because you're going to ride Space Mountain once or twice in a day, but you use the trash cans every 10, 15 minutes. So your experience is more the trash cans than it is of Space Mountain. And in a relationship, that's true too. Your experience of a relationship is not the vacation you go on to Italy one week of the year. Your experience of a relationship is the 3pm on a Tuesday when your partner's stressed out because there's this thing happening at work and you've got the kids and you find a way still to be kind. You start to find a way still to show sweetness to each other. They come home after a long day and before they put their bag down, they still come and give you a kiss. It's the trash cans of a relationship that make a relationship. And it's the trash cans of a business. I have a retreat twice a year. Twice a year. Is my the people that come to my business, is their experience of my business the retreat? Or is it the people on emails every day or the stuff I put out on a daily basis? Like, those things are important because those are the touch points that people have everywhere. And I think it's worth asking, what are the trash cans of my business? What are the trash cans of my relationship? What do they look like? Because a, they show integrity. It shows that Space Mountain wasn't just some dance that I did to impress you.
Right. The trip to Italy, the fancy dinner.
Yes, that was just a dance.
Yes.
That's bs. Yes, That's a dance. That's a honeymoon. A honeymoon is a dance, Right?
Right.
The relationship is the game. What am I doing every single day to feed this relationship? To show I care. To show that these moments where I do something dazzling aren't a deviation, but simply a representation of who I am the rest of the time. Hey everyone. Before you leave here today, don't forget to check out our early bird special on the virtual retreat. You can get an early bird ticket to by going to MH Virtual Retreat.com. we'll see you soon.
