Matt Paulson explains how to keep bulk emails out of Gmail's spam folder. Set up SPF, DKIM, and DMARC authentication, include a list-unsubscribe header, and monitor your spam-report rate below 0.1% using Google Postmaster Tools. Gmail also tracks opens, clicks, and replies, so engagement matters.
The next question that everyone is wondering is, how do you avoid Gmail's spam folder when you're sending so many emails every single day?
Yeah, so there's a few things Gmail is looking for these days. First, you kind of need to have your basic authentication set up. So that's your SPF records, your DKIM, DKIM records, your DMARC records. You just have to do that even to deliver at all these days. Along with that, you need a list unsubscribe header, which is kind of built into all the email service providers. So like if you're using Beehive or Kit or any of the normal ones, they should set this all up for you. And beyond that, like the basic kind of setup stuff, you know, what Gmail is looking for is the engagement rate, like what percentage of your people are actually opening emails, clicking on emails, replying to your emails. And then the other thing, you know, they're looking for spam report rates, so you can set up Google Postmaster Tools, and then it will tell you what your spam report rate is every day. You want to keep that below 0.1%, pretty much always. So if you can get people opening your email, clicking on your email, replying to your email, and not clicking the spam report button, that's what Gmail wants to see. And you can engineer those things in different ways, primarily by kind of adjusting your sunset window.
