Matt Paulson tests new ad channels with a $30,000 budget, typically spending $15,000 over two months. If results break even or better, he scales up, but some platforms like Beehive's newsletter network have limited inventory that caps how much he can actually spend.
Okay. What about when it's a new channel, you just launched that? Do you cap the spend based on a certain number or do you allow it to tap out on its own by setting lower bids or whatever?
Typically my experiment budget is about, you know, I'll do, it's probably about $30 grand for a test campaign. You know, $15 grand for a couple months. If it's going well, we'll scale it up from there. Sometimes channels just like can't scale up because the inventory doesn't exist. We're having great results with Beehive's ad network right now. Like, not the Boost thing, that's like their co-reg, but like actually running ads to Beehive newsletters. Like, it's working great for us. Their ROAS is break-even month 1, but I can't spend more than $20,000, $30,000 a month no matter how I try. Like, email the guys and like, hey, we got more money for you, do you want it? And like, yeah, sorry, I can't fulfill it. Like, there's only so many investing newsletters on Beehive. So it's like, all right, we'll take what we can get then.
