Matt PaulsonFounder and CEO of MarketBeat

MarketBeat's Growth Secret: What We STOPPED Doing

17 Aug 2026 · 1 min

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In a brief interview, Matt Paulson explains that MarketBeat’s growth strategy includes regularly evaluating initiatives and discontinuing those that underperform. He cites the company’s mobile app—launched in 2018 for iOS and Android—as an example. The app duplicated website functionality but was costly and difficult to maintain, with low user adoption. By retiring the app, MarketBeat eliminated roughly $50,000 in annual maintenance costs and associated staff time, without any negative impact on the business, allowing the company to focus resources on more effective growth drivers.

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What would you say, as MarketBeat continues to grow with people, revenue, what is something that we stopped doing that's helped MarketBeat grow faster?
Yeah, I think we've been pretty good at taking things that we thought were worth trying, and then if they didn't work, not doing them anymore. One of those things was our mobile app. We had an app on the Apple App Store and the Google Play Store. that did some of the things that the MarketBeat website did, maybe not as well. It was very difficult and expensive to maintain. Not a lot of people used it. So while it was a good idea because apps were huge when we built the thing first in 2018, the average number of apps that people install on a monthly basis is maybe one at most these days. The app opportunity just isn't what it used to be. So we cut the $50,000 a year we were spending to maintain on it, plus staff time, and nothing bad happened.