Matt Paulson says treat your business like a media network across email, Instagram, YouTube, SMS, and web push instead of betting everything on one platform. When someone unsubscribes from email, they might still follow you on Instagram. You don't need perfect integration, just multiple tools that talk to each other.
I do think companies have to be multichannel these days. I think it's going to be tough to just be an email list. I think you have to be, think of yourself as a media company where it's really not even hub and spoke, but more of a network where you have all your channels point to each other. Like your email points to your Instagram, which points to your YouTube, which points to your SMS. Like every channel should point to every other channel and kind of be a web or a network because people will find you on all the, like any place that has discoverability. And then like from the place they land, you can point them to all your other stuff. And you know, somebody might unsubscribe from your email, but they may still subscribe to you on YouTube. YouTube, and I think there's just the way it is and needs to be moving forward.
Makes a CRM tool very hard to, to find a good one though when you have so many channels.
I think you, you don't need, it's gonna be multiple tools. Mm-hmm. Yeah. Like it's okay if like your email list and your SMS list are not connected to each other. Like it's really not that big of a deal. Like our web push stuff is not connected to our email and our SMS at all. Sometimes we can tie like a, a web push user to a, like a MarkoBeat user, but most of the time not. But all the tools are out there now. Like you don't need to go build anything.
